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| Baron Philippe de Rothschild in the Grand Chai about 1980, savoring the new wine in a glass held by the maitre de chai Raoul Blandin, photo pg. 123 mouton rothschild paintings for the labels. |
above, the timeless photograph of the legendary Baron Philippe, who at the early age of 22 in 1924, came up with the outlandish idea to bottle the entire vintage at the chateau. This led to the mise en bouteilles au chateau, which was soon adopted by the Premier Crus. To draw attention to this new concept Baron commissioned poster designer Jean Carlu to create an original label for that year, 1924.
Baron Philippe, lived the life of a wealthy playboy at an early age, frequenting paris night clubs, and hitting it off with actresses. Besides being one of the most successful wine growers in all of time, he also was a grand prix race-car driver (under the name of Georges Philippe), screen writer, playwright, theatrical producer, film producer, and poet.
''Premier je suis, Second je fus, Mouton ne change.''
"First, I am. Second, I used to be. But Mouton does not change."
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| Carlu's label for the 1924 label |
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